Tru Earth

TRU EARTH

Eco Friendly Canadian Success Story

Written by Rad Joseph

Think Lacrosse is pleased to partner with Tru Earth – a Canadian company success story. Based in Port Moody, British Columbia, Canada initially known for its eco-friendly laundry detergent sheets. Tru Earth is a global zero-waste household cleaning product company committed to eliminating plastic from landfills and oceans. Tru Earth has grown its product line and now has 26 distinct products across categories such as laundry, kitchen, and bathroom cleaning and various product types including detergents, scent boosters, and more.

The company co-founders are Brad Liski and Ryan McKenzie. Working together, with a commitment to promoting effective and cleaner methods of caring for homes while minimizing the impact on the environment.

RYAN MCKENZIE

Married with three children, it was Ryan’s concern for the future compelling him to become more environmentally conscious. He believes “the small decisions we make today can make a big difference for future generations”.

BRAD LISKI

Also married with a family, as a long-time entrepreneur, Brad helped co-found Tru Earth because he “wanted to be part of providing an environmentally friendly solution that really worked in helping to save the planet”.

Founded in 2019, Tru Earth has approximately 200 employees across North America, Europe and Asia. Further details can be found at the website - https://ca.tru.earth/collections/all